When new frames arrive in practice there's always a buzz of excitement (yes - we genuinely get excited about new frames!). And after this arrived in practice yesterday, we couldn't wait to unbox it and take a look.

We've always had a passion for spectacle frames that get that perfect balance between style, comfort, fashion and technology. Luckily, all of these qualities are perfectly combined in this glorious piece of sun-wear.

Coming in at a fabulously Porsche Price of £911.00 (of course selected in honour of the Porsche 911 car), Porsche release a limited edition Iconic model each year. And yes - the 'limited edition' means that they only make 911 of each model too!

The Porsche Design Iconic Countour joins the other Porsche Design Sunglass range and is a truly iconic masterpiece. Three years in the making, the sunglasses were designed by Studio F A Porsche and developed in collaboration with the Rodenstock engineering department in Munich.

The new Porsche Design Iconic Contour is born from the idea to design a frame that looks like drawn by hand in one stroke. The concept is characterized by an all-embracing wire that includes and holds together the eye rims milled from massive titanium. Its striking technical and futuristic look celebrates the contrast between solid titanium and light wire.

Check out the official video below, and if you'd like to join the rush to try it on then book your appointment to come and see us as soon as you can! (It's worth it just to feel the quality and grab a selfie!).