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The 2021 Porsche Iconic has arrived!

Mar 2nd 2021

When new frames arrive in practice there’s always a buzz of excitement (yes – we genuinely get excited about new frames!). And after this arrived in practice yesterday, we couldn’t wait to unbox it and take a look.

We’ve always had a passion for spectacle frames that get that perfect balance between style, comfort, fashion and technology. Luckily, all of these qualities are perfectly combined in this glorious piece of sun-wear.

Coming in at a fabulously Porsche Price of £911.00 (of course selected in honour of the Porsche 911 car), Porsche release a limited edition Iconic model each year. And yes – the ‘limited edition’ means that they only make 911 of each model too!

The Porsche Design Iconic Countour joins the other Porsche Design Sunglass range and is a truly iconic masterpiece. Three years in the making, the sunglasses were designed by Studio F A Porsche and developed in collaboration with the Rodenstock engineering department in Munich.

The new Porsche Design Iconic Contour is born from the idea to design a frame that looks like drawn by hand in one stroke. The concept is characterised by an all-embracing wire that includes and holds together the eye rims milled from massive titanium. Its striking technical and futuristic look celebrates the contrast between solid titanium and light wire.